Google seems to be trying to get as much money as it possibly can per click and is very misleading about how much you need to bid. [/quote]
I totally agree with you. We run over Yahoo! Search marketing (overture), Adwords Froogle (free) and Yahoo! Product Submit. The best leads are Product Submit with little $$, Google is a waste of money, and Y! search marketing is much better that Google.
So in our case Froogle (Google Base) and Y! Product submit is a thumb up.
We are now trying Shopzilla, but the approval takes for ever (4 days already and still waiting although they charge you right away). I complained they say once the ads start running the next upload is approved within 6-12 hours.
We also signed up for shop.com still waiting for a call back.
Well anyway if you o not advertise you do not sell, like it or not you need to invest and be patient. As you can see either ebay, amazon.com, shop.com, target.com etc they all do massive online adversisemt.
My 2cents (I keep the change
)
Marcos @ chicksexy.com