We also used PR Web, and it is nearly impossible for us to determine if it was worth it or not. I do believe that it WAS worth it, especially when you look at the stats they track for you, and you see how many different news outlets pick up your press release, and how many folks clicked on it, and/or printed a hard copy of it.
Once we re-launch our site (on 3DC) in a couple of weeks, I think we're going to do another press release with PR Web.
I think we bid about $220 or so, to get into the top spot for the day it was initially published.
Good luck,
Ben
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