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Old 03-07-2008, 06:01 AM
Inviting Ways Inviting Ways is offline
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Join Date: Dec 2007
Location: Walnut Creek, CA
Posts: 98
Default Marketing/Advertising Online Store versus Brick & Mortar Store

Okay, here's the deal. My store is open for business. But I wanted to get some of your advice here. Hopefully some of you have a brick and mortar store along with the online version since that's where I'm struggling.

Technically, now I have two websites. Should I only market/advertise one of them and just hope people go to the one they're interested in? My original site is geared more for my wedding business and more of a local focus. The original site has a direct link to the new online store, but I just can't decide if I should market the online store separately. The online store is going after a more national market with very little focus on wedding invitations. Any advice? Should I think about a "splash page" giving users the choice of which site to visit and just market the url for the splash page? Keep in mind my funds for advertising/marketing are limited (especially during the tough times that seem to be upon us).
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