It has really helped our business--we used to get a lot of requests for our free swatch samples but didn't seem to have the corresponding orders. We even read posts on message boards where customers were stating that other companies told them to request our free swatch samples, decide which color was best, then order from them. Needless to say, we weren't too happy about that. Now that we charge for them, it weeds out only the serious customers. Since we are covering our costs, and have fewer to produce, we have also been able to upgrade the quality of our samples.
