Not sure what to tell you other than about 4-6 months ago I turned off my Google PPC ads and kept my Yahoo and MSN. I was paying $600-$900 per month on Google.
Since then my sales have really gone down - but my PROFITS are about the same. So - I'm working less for almost the same amount of money.
Still depressing to see the sales plummet - but the bottom line defines it all.
The absolute best bang for the buck for me is direct email marketing - I use Constant Contact. Huge return for the $45 a month I pay.
I look forward to reading other comments.
BTW - have any of you looked into Project Wonderful where you bid to advertise on blogs???
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