Hi Nancy,
I LOVE the look, great pictures, great descriptions. Very easy to browse.
It's nice to see another antique shop using 3dcart.
I can't help much in the way of SE optimization, I paid a company to do it for me in February and am just seeing some results now, so it can take a while for the SEs to pick up your individual items. The resources pages are fantastic. Good related content is very important, and you are off to a good start.
I have used Adwords and Overture in the past, but find my conversion rates extremely low, even with very targeted key word phrases. Probably, because most people searching my keywords are researching their own antiques...not really looking to buy.
Your best bet is to target Vintage Jewelry forums, and other places where your customer base might find you.
Here is one Vintage Jewelry forum
http://www.auctionbytes.com/forum/ph...forum.php?f=30
I get a lot of good info from the Auctionbytes forums.
If you get Google Base figured out, please share with me!
My best of luck to you!
Dana
Material Pleasures
http://www.materialpleasures.com