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  • Cost Efficent Advertising

    I feel like I pay a small fortune for advertising. I spent my first year of business doing a lot of trial and error with various advertising options on the Internet. I have found that I get a lot of visitors with Shopzilla, unfortunately only a small percentage of them actually purchase.

    Anyone have ideas or tips they have found to be successful when it comes to advertising? How about helpful resources? Does anyone else use CPC and find this to be a very costly method?

  • #2
    Originally posted by thedancingdaisy View Post
    I feel like I pay a small fortune for advertising. I spent my first year of business doing a lot of trial and error with various advertising options on the Internet. I have found that I get a lot of visitors with Shopzilla, unfortunately only a small percentage of them actually purchase.

    Anyone have ideas or tips they have found to be successful when it comes to advertising? How about helpful resources? Does anyone else use CPC and find this to be a very costly method?
    the only suggestion i can say is to plan on spending.

    #1 - hire an expert, this will be expensive, but they can get your advertising to be effective
    #2 - trial and error, any mistakes will cost you dearly, but if you're attentive and can afford it, you should eventually become proficient.
    #3 - don't advertise and business will dwindle

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    • #3
      I use CPC advertising almost exclusively, although I do advertise in a couple of magazines also. I use Google, MSN, and Yahoo. Nearly all of my new customers come from these ads. I wouldn't be in business without them.

      That said - I spend a LOT of money on advertising - by far my biggest expense. You can budget what you spend by ad campaign - so if you want to try it out and test it you can. With Google I don't have much limit set and spend hundreds of dollars a month. With Yahoo I have it set at $50 and add to that when it runs out - usually once or twice a month. I just don't get the traffic on Yahoo and MSN ads that I get with Google.

      I also really like google analytics a lot. It's not perfect - but it gives me a lot of information.

      One thing with the CPC - you may not be able to compete on the common keywords- so look for less common ones that you can get very cheaply. Also try common misspellings of words.

      I don't know how an online business can go without CPC advertising - unless you are very high in the standard search rankings. I was on the first page of Google for many of my keywords before I switched to 3dCart. I'm hoping to work my way back to the top over time. That was one of the only bad things about switching carts.

      Good luck
      Cekman
      www.cobwebcorner.com
      C Ekman
      Owner/Designer: Cobweb Corner
      http://www.cobwebcorner.com

      Comment


      • #4
        With my trial and error, I basically tried various advertising methods and ones that didn't seem to bring visitors I stopped using. I used Google and Yahoo CPC, I currently am not. I found it brought very few visitors, even less purchases, and cost a lot.

        I use Shopzilla a lot. It brings a lot of visitors to my site. The problem is I can go through $200 of advertising in 3 days, which gives me roughly 750 leads, but of those 750 I get maybe 3 orders. I guess paying $200 for 3 orders doesn't seem all that great to me. Maybe that is just how Shopzilla is.

        Anyone use Shopzilla/Bizrate and have similar experiences?

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        • #5
          I've spent 6 years on the the CPC "crack", and i've gone off it recently. I still use it, but I have cut it down a lot.

          Since one of my competitors(ahem) lurks here, PM me for details on the latest.

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          • #6
            I'm in the same boat. Spending a lot on clicks from Shopping portals and a bit less on pay-per-click through Google & Yahoo. Getting plenty of hits, but very few orders.

            I need to try to find a cheaper way of advertising.

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            • #7
              Yeah, we too have cut WAY back on our CPC--after 7 years we finally figured that it really wasn't worth $35.00 to get a $50.00 sale. We have a high organic ranking for our main search terms, and that didn't change at all when we switched from Monster to 3D.

              Interestingly enough, even though the number of sales has decreased, our net income is about the same. It was very scary cutting it back as drastically as we did--we were spending over $125,000 a year and have cut it down to about $24,000 now. Guess we won't be getting that beach towel at Christmas from Google this year! :)

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              • #8
                The best money I spend is by far through direct emails. I use Constant Contact. Whenever I send out an email I get lots of orders. I don't send them out often - just when I have new products to announce or a sale.
                C Ekman
                Owner/Designer: Cobweb Corner
                http://www.cobwebcorner.com

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                • #9
                  we have never really advertised (tried cpc and lost a forturne) our store lives/grows off pure organic se results. we've done quite well and have been online since 2001.
                  (¯`v´¯)
                  `*.¸.*´

                  ¸.•´¸.•*¨) ¸.•*¨)
                  (¸.•´ (¸.•´ .•´ ¸¸.•¨¯`•
                  * P£†®ª *

                  Shadow Trailers
                  www.TrailerandTruckParts.com
                  www.Trailer-Wheels.com
                  www.iTrailerParts.com

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                  • #10
                    This issue is the one of the reasons we ask 3dcart to give us the ability to specify and control which products are included in any particular shopping engine feed. You can waste a lot of money on pay per click. It is time consuming to manage when your feed is large and you have to manually remove items from each feed.

                    It would be helpful if 3dcart would explain why they don't include this sort of control at the product and category level. If we had this, we would experiment a lot more with the shopping engines. As it now stands, we mainly us google checkout because its free. It doesn't seem to be much of a strectch from being able to generate a feed to determining whether or not a particulare product is included in it.
                    Luxlife

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                    • #11
                      While you're asking 3dcart why they don't do "X" regarding the data feeds, how about this:

                      Of all the possible fields available to choose from the "add field" drop down list in the Customize area of the Shopzilla feed (which includes some fields I've never seen before and can't find info on anywhere in the KB) why is "Availability" NOT one of them???

                      This is one of the most highly recommended fields to include in a feed according to Shopzilla's datafeed setup document. I have to go into the datafeed text document and manually add "in stock", "out of stock", etc to each line in my feed.

                      If I'm wrong, someone please let me know - I haven't been able to find it. Otherwise, 3dcart, please add it.

                      Thanks,
                      Buck

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                      • #12
                        If you are really tight and targeted with your CPC it should not cost you much at all. I do CPC advertising for several clients and I always managed to keep my costs way down for them. And these are higher dollar items.

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