Conversion rate

[Mark]

ours slipped to 1.72% the past 30 days. We have generally peaked at 3, but average around 2 for most of the year. Does anyone make it into the double digits? :)

[cbsteven]

I doubt anyone here does. 2-3% is usual. But I have found some extreme examples:
http://blog.nielsen.com/nielsenwire/...version-rates/

[Mark]

Do you think 5% is setting unrealistic goals for a small to medium biz? :confused:
I too, have heard the 2% is standard and that's about what we do.....

[cbsteven]

It's probably a good goal to strive for. I do not know how one would achieve it, though.

[maksum]

Here's the thing about conversion rates, and why a goal to achieve higher rates (in my opinion) should not be the ultimate goal for an online store owner.

If I consistently have 20 visitors a day and I achieve a conversion rate of 5%, that wouldn't be nearly as good as maintaining a rate of 3% and consistently climbing with my visitor statistics, with thousands of visitors a day.

Also, consider what type of web site you're running. If you're aiming to be a resource for people to gather information (in addition to your store), then obviously your rates will be lower.

Having said that, double digits would indeed be awesome! :)