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Merchant Issued Gift Certificates?

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  • Merchant Issued Gift Certificates?

    Hello everyone,

    I was hoping to get the advice of more experienced ecommerce business owners.

    We have a reward system in place and customers have been received points of course. However, we find that not even one customer has actually logged on and redeemed points for gift certificates that could then be used towards latter purchases.

    I'm thinking of cutting out the middle step by automatically issuing gift certificates to customers when they reach a certain point level and emailing the code. Do you think this would encourage customers to actually use their reward points?

    Thank you for your help.
    Best,
    Fatuma
    Fatuma Hydara
    Hydara Fabrics
    Your #1 Stop for Affordable African Fashions
    http://www.hydarafabrics.com
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