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Google- Sales start/end date

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  • Google- Sales start/end date

    Where do you put the sale price on a product page so that it shows up in the feed? Are you using one of the Custom fields? And, how do you format it so that it is:
    2011-03-01T16:00-08:00/2011-03-03T16:00-08:00

    This is the example provided by Google. Thanks for any help.
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