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  • Facebook Pixels - Not much here?

    I need to get my Website conversion tracking ( value ) installed on my site. Was working great on my old commerce platform, but someone else installed it for me as I could not figure it out.
    I am surprised to not see anything in the forums here about facebook pixels and not much on the knowledge base.

    My question is, where am I putting this code? On the checkout 4 page? I just need to track the ROI / Conversion value, so this tells me it needs to be on the order confirmation page.

    Thanks!
    Jason

  • #2
    Jason -- yes, that is where you want to put the FB conversion pixel -- in the footer for the page.
    Joe Arbogast
    http://www.birdsafestore.com

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    • #3
      Hello
      Do you mean ( in new admin ) Content >? Header & Footer > Global Footer or literally in the footer of that Check out 4 page?

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      • #4
        The Footer section of checkout4
        Joe Arbogast
        http://www.birdsafestore.com

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        • #5
          Ok, I did that here at code http://screencast.com/t/yEw3I6xBU
          But there is also this page when editing theme files http://screencast.com/t/ZvV11g4tIdm
          I did not put anything into this template file. It appears to call toward the first footer above for content anyway?

          Thank you for the input.

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          • #6
            I don't think it matters -- using the footer section of the checkout4 page is just an easier way to inserting that data (all ROI scripts) rather than -- as I might easily do -- messing up the HTML file directly :-)
            Joe Arbogast
            http://www.birdsafestore.com

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            • #7
              Oddly I am still not getting any conversion values with my ads. Thoughts? Thank you!

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              • #8
                IslandJay , if you notice it says Value=0.00 maybe that has something to do with it.

                You need to make the value dynamic. Use one of the following (we always used [subtotal] but it is not documented )

                [total] - total without currency symbol
                [ordersubtotal] - subtotal without currency symbol
                [total_noformat] - total without currency symbol. Also no commas for totals over $999 (i.e. 1,000; removes the comma)

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                • #9
                  Ok, so I need to tell the pixel to only look for purchased made in a certain price range? My average ticket is $30 but I could get orders in the hundreds. So make the Value=1000 and it will record all sales under $1000?

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                  • #10
                    These tags will insert the Actual order total into the conversion code. 'Value' = '[total_noformat]' will record the actual order value.

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                    • #11
                      Ok, so I made this the code. Is this right?

                      <!-- Facebook Conversion Code for Purchase - Island Jay New Account -->
                      <script>(function() {
                      var _fbq = window._fbq || (window._fbq = []);
                      if (!_fbq.loaded) {
                      var fbds = document.createElement('script');
                      fbds.async = true;
                      fbds.src = '//connect.facebook.net/en_US/fbds.js';
                      var s = document.getElementsByTagName('script')[0];
                      s.parentNode.insertBefore(fbds, s);
                      _fbq.loaded = true;
                      }
                      })();
                      window._fbq = window._fbq || [];
                      window._fbq.push(['track', '6025390895354', {'value':'[total_noformat]','currency':'USD'}]);
                      </script>
                      <noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6025390895354&amp;cd[value]=[total_noformat]&amp;cd[currency]=USD&amp;noscript=1" /></noscript>

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                      • #12
                        IslandJay I don't use Facebook conversion so I can't comment about the code as a whole. They dynamic value portion looks correct.

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                        • #13
                          Actually I am getting conversion values now!

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                          • #14
                            Any idea what would be cause my conversion # in Facebook to show double?
                            Example, it shows 22 conversion in Oct on one ad but in fact it was 11.

                            Jason

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                            • #15
                              Originally posted by IslandJay View Post
                              Any idea what would be cause my conversion # in Facebook to show double?
                              Example, it shows 22 conversion in Oct on one ad but in fact it was 11.

                              Jason
                              Would anyone have input on my double problem?

                              Comment

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