Bandwidth is near maxing or went over.

There are a ton of visits from many different Amazon ip addresses ranging from 1k to 6k hits per ip. (This is for the last 30 days) We have NOT nor will we ever do anything with Amazon, but our site comes up under the ads listed on their site. We only have PPC advertisement on Google, so I'm assuming that Amazon is a partner of Google.


The main hits are to /product.asp. If I had to take a good guess, then I would say there are over 100,000 hits from Amazon.

Would this be due to the advertised links? I really don't believe this would be the cause for so many hits, cause our cost for PPC would be tens of thousands of dollars.

Any ideas why this is? Should I block these IP's?