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Update Itemprop: Advanced Options Price

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  • Update Itemprop: Advanced Options Price

    Hello All,

    I'm having some issues with itemprop price schema and advanced options.

    My setup:
    • The base product has a value of $0.00.
    • Advanced options are always required (radio)
    • An advanced option is selected by default so the customer never sees $0.00
    • I'm using the 3dcart Google XML Feed Generator which allows me to use the URL parameter, preSelOpt={AOID}, to select a specific advanced option.
    The variable tag [price_without_currency] only pulls the price from the base product - 3dcart does not have a variable tag for advanced options price.

    Does anyone know of a way to update <meta itemprop="price" content="0.00"> with the selected advanced option?


  • #2
    Turns out these 3dcart features do not work well with Advanced Options.The Pre-Selected option works, in the sense that the front end user will correctly see the option selected. But if your listing_x.html has the default microdata schema, then the pricing will not populate at all. There is no variable code for AO pricing.

    Because of that, the price in the Google feed that is generated won't match with your actual AO price.

    If you have a base product with a $0 value and have required AO items that have an actual value then when Google reads the schema on that page it will only see 0.00 since there is no AO variable. When the Google feed is generated it reads from your AO data which has a value. So, if you were to actually submit the feed to Google then your products would likely get disapproved once Google tries to verify pricing. It would see your XML feed shows a value of $xx for an AO item, but when it scrapes that page it would see the itemprop schema as 0.00 and disapprove it due to mismatch.

    I fully understand that this is very much an isolated issue. Though they are all features that 3dcart offers out of the box and would be nice if they all played well together.

    For anyone seeing this that has this same issue look into getting rid of the stock schema on the listing pages and move to using GTM and creating your own JSON-LD formatted schema. It's not as easy, but it works.

    Hope this helps,