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Setting up remarketing tags

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  • Setting up remarketing tags

    Okay, so we're a bit late to the party here and I am trying to catch up. My main reason for wanting to set this up is so that we can start using Google's AI-driven smart shopping campaigns.

    Using these campaigns has several prerequisites, one of which is to set up dynamic remarketing. However, before this can be done, we need to have a remarketing tag on the site.

    Here's my question - If I am already using the default Universal Analytics tag do I need a separate remarketing tag? I already am generating remarketing lists in Analytics under ADMIN > AUDIENCE DEFINITIONS > AUDIENCES, so I'm not sure why I would need a separate tag.

    Not surprisingly, Google's documentation on this is frustratingly unclear on this.
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