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Any plans to enhance checkout with 3.2?

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  • Any plans to enhance checkout with 3.2?

    I was wondering if there are any changes to the checkout with version 3.2 of 3Dcart? Will there be any changes to multi step or single page checkout?

    I ask because I think the current multi step checkout process asks for too much information on checkout step one and it is not really clear to a customer that there is a option to checkout as a guest. Also if you offer Google or PayPal checkout (or both) you get more logos that show up on the page to confuse the customer.

    I think adding another step before step one of checkout that has clear options for login / create account and guest checkout would make it more clear (See LL Beans website for a good example of this).

    For single page checkout I think it is just too much information to ask the customer all at once. You might want to take a look at your competitor Big Commerce and how they have implemented single page checkout. There are clear options to register a account, checkout as a guest or login to a account and step by step options that collapse on the single page making the single page checkout like the mutli step checkout but still on a single page.
    Nathan
    www.YourCableStore.com

  • #2
    There is no checkout changes on 3.2, however, what you are trying to achieve, could be done with the current system. You could change all links to checkout to go to a page of your choice, where you could display the options like LL Bean, however, doing so, you are adding 1 more step to the checkout process which, from our research, will lead to less overall conversions.

    The 2 options we offer:

    3 Page checkout
    First step asks if they would like to log in, or, continue to checkout as new customer, second page asks for shipping method, last page asks for billing info.

    1 page
    Asks for billing info, if shipping is same as billing a checkbox is clicked, shipping options automatically load when shipping info is entered so an option is selected, and then payment info is typed at the bottom, 1 button is pushed at the bottom of the page to finalize the order, all information is always visible, in 1 page, easy to make changes.

    What we see in some other shopping carts is a mixture of both, a "1 page" checkout that is really a 3 step process. I don't see a reason to move that way as that approach could be done with the 3 step checkout but altering the layout, in the end however, if you have 3 pages, or 1 page with 3 accordion tabs that you need to click to move from 1 step to the next, you have essentially the same thing.

    I assume you are asking this question in order to improve your own conversions, and so what i would suggest is to look at your own data: the incomplete carts that make it to checkout, but stop before the last step. You can get an order count of orders that stopped at each step, and identify which step your customers are having trouble with.

    Having an additional page in between the view cart and the checkout for example, will not help you if the majority of people are stopping during the shipping calculation, or, during the payment selection.
    ----------------------------
    Gonzalo Gil
    3dCart Support
    800-828-6650 x111

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    • #3
      Thanks for the response. I did setup a second testing account with 3dcart and have created a page and redirected the checkout buttons. I will continue to experiment with that.

      I have not really been thinking in terms of conversions so I will need to do a little more research on that end. What I have been thinking about is what looks good. I have had other experienced ecommerce merchants run through my checkout and complain about the guest checkout feature not being clear. I have had a few friends run through it and give similar complaints and complain that the page was too cluttered.
      Nathan
      www.YourCableStore.com

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      • #4
        Enhanced CheckOut

        We switched to 3D Cart in February. We believe in the platform, but our numbers have yet to reach the sales level with our previous cart. We continually tweak and make changes to many problems we did not see or anticipate until we became more experienced with the 3D platform.

        One issue we noticed was an increase in abandoned carts and an unusually large percentage of customers using PayPal instead of Credit Cards. A closer look revealed the customers were creating a PayPal account and then using a credit card to pay. They were new, not existing PayPal customers.

        Studying the Cart page, the customer is presented with large colorful buttons for Paypal and Google Check-Out, but the link to make a credit card purchase, is very discrete and lost above the Paypal and Google buttons that attract the eye.

        We added a credit card image to the cart page and linked it to the checkout page. Our abandoned carts drastically reduced and our percent of order paid by credit card is now more in line with our previous experience.

        We believe people were using Paypal because they couldn't figure out how to pay by credit card, with a number of people abandoning their carts when they couldn't figure out how to pay by credit card.

        The layout could be better designed, but it is easy to tweak the template on your own and make it how you like. I have my wife scouring the site to find issues like the cart page, that are hard to spot when you have a creative and vested interest in the site.

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        • #5
          This is an excellent point. We find the same kind of customer experience. We often get calls from customers thinking they must pay with Google Checkout or PayPal. If 3d cart offered a credit card or regular check out button the options would be clearer for customers.
          Luxlife

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          • #6
            just curious why online merchants are using PayPal on their websites?? :confused:
            PayPal is an ebay product. Do you also have an ebay store? I thought PayPal was to be used as a payment method for ebay.

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            • #7
              Originally posted by Mark View Post
              just curious why online merchants are using PayPal on their websites?? :confused:
              PayPal is an ebay product. Do you also have an ebay store? I thought PayPal was to be used as a payment method for ebay.
              It is just another way to pay, like Google Checkout. It wasn't always an eBay company either.

              We find that a lot of people earn thier play money selling things on eBay and keep it in thier PP accounts and then spend it with us that same way.

              HTH,

              DaveW

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              • #8
                Right the PayPal and Google logos can be confusing and they are especially confusing on the default checkout step 1 page since they are the first thing a customer sees on that page.
                Nathan
                www.YourCableStore.com

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                • #9
                  We've experienced the exact opposite. Since switching to 3dcart, customers are using CC on the site FAR more than paypal. This is a good thing for us.

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                  • #10
                    Originally posted by wcsjohn View Post
                    We've experienced the exact opposite. Since switching to 3dcart, customers are using CC on the site FAR more than paypal. This is a good thing for us.
                    Not sure if it means anything, but it seems like our payment preferences by customers go in streaks. We will be standard CC for a while, then all of the sudden the majority will be PayPal, then the majority will be Google.

                    I am not sure what triggers the trends.

                    DaveW

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                    • #11
                      The buttons can be customized for each template. You can replace the current ones with ones of your own, maybe a checkout button with ccards pictured on it? not sure, but it's possible, and making custom buttons might help.
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                      Shadow Trailers
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                      • #12
                        I wouldnt mind seeing a soft add to cart pop up with upsell....

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                        • #13
                          I also dont like how it appears only Google checkout and paypal are the only two choices. Im sure this turns off a percentage of customers.

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                          • #14
                            Originally posted by hanzoswords View Post
                            I also dont like how it appears only Google checkout and paypal are the only two choices. Im sure this turns off a percentage of customers.
                            Yea, I don't like it hiding normal credit card payment until a zip code gets entered. I changed my checkout page to stress that a zip code needs to be entered to see ALL available payment options. EDIT! I found the answer here:

                            http://forums.3dcart.com/general-con...questions.html
                            Last edited by Burnspot; 01-08-2011, 01:15 PM.

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                            • #15
                              I was just thinking about this today since i added checkout by amazon to my website last night. It shows the 3 (google checkout, paypal, cba) logos stacked under the continue to checkout button and doesn't exactly look very clean as they are all misaligned, etc. So what i'm thinking is i should just go ahead and modify the layout of the view_cart.html page so i can put the 3 logos side by side under the continue to checkout button and then insert a 4th button for credit cards. This way when a customer sees that page they'll know right off the bat we accept all 4 payment methods and they can just click one to proceed with that method. I'll probably mess around with it abit tonight and report back what i find in the morning.
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