Conversion Rate Ridiculously Low! Advice Please :)

[materialaddict]

Hi! I opened my site materialaddict.com about 9 months ago. We generally get between about 200-500 views per day. I've noticed my conversion rate is very very very low. We have 4% of viewers adding to cart, 10% of the 4% checking out. But the overall conversion rate is .46% (checkouts divided by all visitors). I'm told conversion average between 2-3%. Very troublesome! Is there anything you see on the site that would lead to such a low conversion rate or make the site non user friendly? I'm open to any and all critiques!

[leberhar]

Your site is not showing up as secure. I'll take a further look, but I didn't get the "lock" on your https pages.

We added typekit fonts last week and the link knocked out the security lock, dropped sales dramatically.

[leberhar]

You have LOTS of unsecured items on your "secure' pages... people will get warnings in some browsers that your site is not secure. I ran a page on "Whynopadlock.com" and this is what I saw:

Total number of items: 21
Number of insecure items: 8
Insecure URL: http://materialaddict.com/big-p-button.png
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/blog.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/twitter.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/facebook.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/cs.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://www.googleadservices.com/pagead/conversion.js
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://www.googleadservices.com/page...id=ON&script=0
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://googleads.g.doubleclick.net/p..._present=false
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

All you need to do is make these links relative (take out your domain ... and just put "/cs.jpg" for example.

If you want to add something like mcafee secure badge, (there is a fee) to show PCI compliance, change all your links that lead to a secure page to https:// and check with support to make sure you are on secure ftp (if you use it) and you should be compliant and show the badge.

[Davef]

You have LOTS of unsecured items on your "secure' pages... people will get warnings in some browsers that your site is not secure. I ran a page on "Whynopadlock.com" and this is what I saw:

Total number of items: 21
Number of insecure items: 8
Insecure URL: http://materialaddict.com/big-p-button.png
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/blog.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/twitter.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/facebook.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/cs.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://www.googleadservices.com/pagead/conversion.js
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://www.googleadservices.com/page...id=ON&script=0
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://googleads.g.doubleclick.net/p..._present=false
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

All you need to do is make these links relative (take out your domain ... and just put "/cs.jpg" for example.

If you want to add something like mcafee secure badge, (there is a fee) to show PCI compliance, change all your links that lead to a secure page to https:// and check with support to make sure you are on secure ftp (if you use it) and you should be compliant and show the badge.

Thanks for the Whynopadlock.com info. I ran into a problem with the favicon. I set it up in the frame.html just as the KB said, with a path to http://mystore.com/favicon.ico
But Whynopadlock.com came up with a warning. Any suggestions?

[materialaddict]

You have LOTS of unsecured items on your "secure' pages... people will get warnings in some browsers that your site is not secure. I ran a page on "Whynopadlock.com" and this is what I saw:

Total number of items: 21
Number of insecure items: 8
Insecure URL: http://materialaddict.com/big-p-button.png
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/blog.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/twitter.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/facebook.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://materialaddict.com/cs.jpg
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://www.googleadservices.com/pagead/conversion.js
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://www.googleadservices.com/page...id=ON&script=0
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

Insecure URL: http://googleads.g.doubleclick.net/p..._present=false
Found in: https://materialaddict.3dcartstores.com/myaccount.asp?

All you need to do is make these links relative (take out your domain ... and just put "/cs.jpg" for example.

If you want to add something like mcafee secure badge, (there is a fee) to show PCI compliance, change all your links that lead to a secure page to https:// and check with support to make sure you are on secure ftp (if you use it) and you should be compliant and show the badge.

Thanks!! I took your advise and made the links relative. I then ran the pagea through whynopadlock and it said that all items were called securely. However, I am still seeing the red line through the https: part of my secured pages. Any ideas?

[leberhar]

I checked in Safari and Firefox, and both say you're secure... maybe your browser is showing a cached page.

Having said that, you should see an increase in conversions of people who've put items in their carts. Consider bringing the ones that abandoned the cart back with a coupon code.

Also, look into getting the McAffee badge... also, you might want to try doing FiveSecondTest ... you display a screen cap of your product page or cart (any page, really) and ask questions, like why they might not feel secure, what might be missing, etc. We've gotten great results from that. If you participate in other tests, you get credits for other random people to take yours. No more than 20 people and you should get a good idea of what might be missing, etc.

[materialaddict]

Thanks, I am now seeing it as secure! I signed up for five second test, thanks a lot! It seems like it would give good insight, so I look forward to seeing the test results. I will also look into the McAfee badge. I really do appreciate your time and help! Have a wonderful weekend!

[leberhar]

no problem! glad I could help! : )

[stwebatdcc]

That's a GREAT site! Thanks! I hope that helps your conversions, materialaddict.